The Experience Profiles™ tool employs empathy to drive personalized engagement.

The Experience Profiles™ help us understand our audience at a deeper level, moving beyond demographics and even psychographics.

The Experience Profiles™ provide strategic insights for how our audiences acquire and activate the information provided within the experiences we create. They help us identify what engagement tactics will be meaningful and produce an action or result.

With the Experience Profiles™ you can engage your audience as the co-creators of their experience. You'll receive guidance for personalizing communications and methods for content delivery that respond to preferences.

We’ll show you how networking can be more meaningful and most importantly — you'll have access to a baseline and community for assessing event data, helping you to understand your audience's evolving needs and behaviors.