People
People
Naomi Clare Crellin
Founder & CEO
Naomi Clare Crellin is a visionary leader who excels in transforming intent and insights into actionable, accessible strategies. As the Founder and CEO of Storycraft Lab, she specializes in refining big ideas and concepts into meaningful and measurable experiences. Naomi is adept at mapping strategic processes that guide both teams and clients from development through delivery, helping to define goals, refine messages, and measure the impact of the stories crafted. Her expertise lies at the intersection of spatial experience and messaging, having collaborated with a diverse range of organizations including Microsoft, Motorola, Bloomberg, the IFC, the Smithsonian, the Human Rights Campaign, and many more.
Beyond her work at Storycraft Lab, Naomi has served as an adjunct faculty member, bringing her passion for education into the classroom. She partners with organizations dedicated to making the world a better place, inspiring students to harness their creativity and curiosity. As an empowering educator and experience strategist, Naomi is committed to helping others succeed. She finds immense joy in co-creating with teams, generating engagement, and telling stories through interactions. Her dedication to collaboration and innovation is at the heart of her work, and she loves the impact she and her teams create together. Naomi Clare Crellin is not just a leader but a catalyst for change, fostering an environment where ideas flourish, and meaningful experiences are crafted.
Katy Mull
Vice President,
Creative Strategy
Katy Mull is a dynamic strategist who elevates team understanding of audience engagement. As the VP of Creative Strategy at Storycraft Lab, she explores what drives audiences—what makes them fall in love, pause and think, or share with their friends. Katy understands how experiences function as elements of the human journey, leveraging her background in media, digital, and human-centered design to conceptualize innovative approaches to engagement. Her passion for storytelling and expertise in digital experiences provide a unique perspective on journey mapping and user experience design.
Katy’s career as a multimedia storyteller in the nonprofit sector has honed her skills in producing and editing short video stories, creating narratives on advocacy issues, human-centered stories, and international policy discussions. Her pursuit of stories about human connection has translated into her work as an experience designer, benefiting clients such as NASA, Google XI, Veritas, CityNeon, and the Society for Motion Picture and Television Engineers (SMPTE). Katy's dedication to empathy, imagination, and creativity drives her to craft meaningful and impactful experiences that resonate with audiences and enhance their journeys.
Yush Sztalkoper
Interim Vice President,
People & Engagement Strategy
As Interim Vice President of People and Engagement Strategy, Yush serves as a strategic advisor, driving initiatives that align with Storycraft Lab’s mission to foster belonging through transformative, human-centric engagement. Collaborating with leadership, Yush crafts strategies that amplify the organization’s impact, advance inclusivity, and drive sustainable business growth.
With a deep passion for creating environments where individuals and teams can thrive, Yush embeds neuroinclusion into engagement practices to elevate creativity, collaboration, and connection. By leveraging insights from the client perspective and expertise in human-centered design, she develops innovative strategies that resonate with diverse audiences and foster meaningful change.
As a neurodiversity advocate and experienced strategist, Yush combines lived experience with professional expertise to empower individuals and teams in dynamic environments. This role allows her to champion innovative approaches that drive organizational success while extending the reach of Storycraft Lab’s audience-first mission.
